With over 65% revenue drop Sedo aftermarket for domain names is for sale
IONOS which owns the Sedo domain marketplace (domain sales and monetization business) which is quite popular among domain investors and sellers has issued a statement of intent to sell the Sedo marketplace – the aftermarket for domain names. Sedo.com is among the few huge domain aftermarket sites like afternic, namejet, snapnames, spaceship.
With the recent Google’s step to shut down the Adsense for domains product (ads shown on parked pages) the Adsense arbitrage (Sedo was one of the largest players in traffic arbitrage, in which people buy traffic and send it to parked pages, hoping to make a profit) has come to an end and just like Team Internet Group which got hit in revenue and had to remove over 200 employees and is going to sale their domains business (centralnic and other registrars like Internet.bs, Instra, TPP wholesale, Moniker, Onlydomains), similarly, IONOS owned Sedo got revenue drop by 65% and they’ve since decided to sell the domain aftermarket to either a new owner or private equity (PE).
What’s happening to Sedo?
IONOS is selling Sedo domain marketplace to a new owner or PE.
Is Sedo.com shutting down?
Probably not. Sedo.com will not shut down but the ownership will be transfered to the new buyer.
Why Sedo is going to be sold?
The main reason is: Sedo has incurred a huge drop in revenue (from showin google ads). The revenue fell by 65% this year after google stopped the adsense for domains or ads shown on domain’s parked pages / parked domains. Thus the main revenue stream got hit resulting to sink the Sedo platform.