Significance of web domain for making a blog super hit
I want to register a domain name for my blog that is focused on reviewing smartphones and mobile phones. How important is domain name for success of such blog? Should the domain have smartphone related keyword and adjective for example bestsmartphones.com or any made-up domain name like ezblog.com? Also, one of my friend who is SEO consultant has advised me to buy either one or two word premium domain having the keyterm smartphone or buy an expired domain from same niche with good-standing and clean backlinks. What works the best to rank higher and make blog superhit in search engines like google, bing, duckduckgo, and even AI search like perplexity or chatgpt?
Significance of extact match domain name has risen in 2025. Bing gives weightage to keyword in a domain name along with topical backlinks within same niche. That was I’ve found analyzing few thousand domains have matching keywords with their content. So you should prefer getting a new domain with keyword smartphone in it. Also, if you want to buy expired domain then use the same tip as above, but check if that site was clean and have topical backlinks from similar market. Google does gives importance to content as well as backlinks but not much weightage is given to keyword in domain, though it helps to ranker bit higher if it is relevant. So yes, a domain name place very important role for ranking higher in google and AI searches.
the answer is simple. Use atleast one keyword of your target topic in domain name. If you are selling flowers use flourist, if you are providing plumbing services use your brand name plus plumbing keyword in your domain. This indeed helps in increasing ranking and visiblity of your blog or web-site.
When choosing domain name which contributes to the success of your blog or business site use the following tips:
Stick with .com. There are plenty of new domain name extensions available today, but .com is trusted and recognizable
Use Keywords in Your Domain Name Search. Keywords play an important role in a domain.
Keep Your Domain Name Short. While keywords are important, don’t go overboard with keywords. Use one or two word domain name only.
Make Your Domain Name Easy to Pronounce and Spell. You should be able to easily share it and people should easily remember it. Google and Bing give importance to short domain names. Have you ever seen domain like best-smartphones-reviews-newyork.com ranking?
A great domain name reflects your brand identity and can communicate your brand’s values, mission, and personality. It’s an essential part of your overall branding strategy. For example, if your blog is about sustainability, a domain name that incorporates the word “green” or “eco” could communicate that message to potential readers. Another example would be if your blog is focused on adventure and exploration. In this case, a domain name that includes words like “adventurer” or “wanderlust” could help to convey that sense of excitement.
A memorable domain name is an invaluable tool as you build an audience of readers for your blog. When people reference your blog or share posts, they’ll likely mention your domain name to help others find your content. So more people means more traffic to your blog.
The most successful bloggers find a unique niche that speaks to a specific community. Consider getting the most out of your blog’s unique niche by featuring it directly in your domain name. For instance, you can include a term or phrase that references your content to attract new readers within your chosen niche.
I my opinion the domain name targetting right blog niche becomes superhit and ranks higher in search results. A blog niche is a carefully selected topic area that you’ll be focusing your blog content around. In simpler terms, picking a niche is really just another way of determining the overarching topics and themes you’ll be writing about on your blog. If you are writing about recipes and cooking, register domain name having at least one keyword like betterrecipes.com or Karencooking.com, if your name is Karen.
To choose a domain name for your blog, select a name that accurately reflects your blog’s purpose and niche, is short, memorable, unique, and easy to remember. Opt for the .com extension, if possible. Consider the importance of Google’s EAT guidelines for establishing expertise, authoritativeness, and trustworthiness. Register different variations of your domain name to protect your brand.