Google Ads no longer selects display network for search campaigns
Google Ads is giving its advertisers more control to select where their ads are displayed as it stops auto-opting search campaigns into display network. While is move seems to be created for new advertiser account which are unaware of the google display network and therefore may spend on low-intent traffic generated from display network. While this option may help advertisers to select manually to either show their ads on google search engine and also the display network which can help to increase brand awareness, impressions and reach of the ads to vast audience who visit adsense enabled sites which uses this dis-play network. This meaningful update that signals Google may be giving advertisers more control or at least reducing unintended campaign bloat.
For Google Adsense users, they may see more ads from top brands who spend more for getting brand awareness rather than small advertisers who might spend a little per click or per impression. One advantage I can see for Adsense users is that they’ll see increased ad fill-rate and increase in CPM / RPM as renowned adverstisers will bid to showcase their ads rather than the small advertisers having limited budget to spend.