Learn SEO Basics – the foundational SEO concepts
The-Online.com managed wordpress hosting company is arraning an SEO Basics event (online) on meetup for bloggers, wordpress users, webmaster, web developers, and freelancers.
Part 1: SEO Basics – Building the Foundation
Objective: Introduce participants to foundational SEO concepts and best practices.
Following topics will be covered:
- What is SEO?
- Definition and importance of SEO in digital marketing.
- Types of SEO: On-page, Off-page, and Technical.
- Keyword Research:
- Understanding search intent.
- Tools for keyword research (Google Keyword Planner, Ubersuggest).
- Long-tail vs short-tail keywords.
- On-page SEO Fundamentals:
- Optimizing meta tags (title, description).
- Proper use of headings (H1, H2, etc.).
- Internal linking strategies.
- Site Navigation and Menus
- Content and SEO Alignment:
- Creating SEO-friendly content.
- Importance of readability and structure.
- Adding Original content to blogs
- Writing user-intent content for product pages.
- Live Q&A and Homework:
- Participants draft a simple SEO plan for their website/blog
Part 2: Content Strategies for SEO
Objective: Tech participants how to create engaging content that ranks well on google and bing.
- Content Marketing Basics:
- The role of content in SEO.
- Types of content (blogs, videos, infographics, etc.).
- Crafting Quality Content:
- Elements of high-ranking content.
- How to write engaging headlines.
- Using visuals and multimedia effectively.
- Content Planning and Calendars:
- Setting up an editorial calendar.
- Tools for content scheduling (Trello, Notion).
- Content Optimization:
- Using keywords naturally.
- The role of semantic search and LSI keywords.
- Updating old content for better ranking.
- Live Exercise:
- Participants create an outline for a blog optimized for a target keyword
Part 3: Social Media Marketing Essentials
Objective: Explore how SMM complements SEO and help amplify content.
- Introduction to SMM:
- Overview of popular platforms (Facebook, Instagram, LinkedIn, etc.).
- Choosing the right platform for your niche.
- Content Distribution via Social Media:
- Sharing blog content effectively.
- Using hashtags and trends to increase visibility.
- Engagement Strategies:
- The importance of community building.
- Responding to comments and DMs.
- Running polls, quizzes, and contests.
- Analytics and Insights:
- Understanding metrics like reach, engagement, and click-through rates.
- Tools for analytics (Meta Business Suite, LinkedIn Insights).
- Interactive Session:
- Participants create and schedule a week’s worth of social media posts.
- Building a Long-term Strategy:
- How to stay consistent with SEO, content, and SMM.
- Keeping up with algorithm updates and trends.
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