Google Ad manager Offerwall is now generally available
Starting today Google Ad manager (GAM) is making Offerwall generally available for all users. Offerwall helps publishers to monetize their content more effectively.
Types of Offerwall in Google Ad Manager:
- Reward Ads : Users watch a short video or a banner ad for 10 seconds.
- Interest Survey: Users complete a short survey which gives publisher useful audience data
- Custom Choices: Publishers can use custom offerwall like insterting newseller sign ups.
- Payments: Semaless payments with supertab enables one-time payment or subscriptions.
Benefits of Offerwall:
Offer-wall could be a game-changer for small and mid-sized publishers, many of whom lack dedicated teams to build diversified monetization strategies. Google says the tool’s flexibility is designed to “grow both revenue and audience.” Even for Advestisers it is going to help with every impression more viewable, intentional and more reach than traditional banner ads.