Recently bought domain leadtruffle.com and created a new website on it. But when we search google for the keyword Lead Truffle or LeadTruffle our site does not shows in SERP. What could be the reason? Does it needs more backlinks with anchor text pointing at “lead truffle” so that google credits our site and it starts ranking for the main keyword of the company?
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newly created web-site or domain may not quickly rank for the main keyword of the business. It will take time. IF it was expired domain and it had lots of back-links pointing to anchor text like lead truffle or leadtruffle, then google might pick them up. Google will have to crawl those backlinks. You can use index-er services or tools, free or paid, to index these old backlinks. If your site is created on a new domain, you’ll have to get dofollow backlinks from sites in your niche or category of the website. 7 to 10 backlinks with anchor text lead truffle will help your site start ranking for it.