How To Appear in Google Discover

Tips to make your website appear in Google Discover desktop and mobile

Google Discover is a personalized feed of articles, videos, and other content on the google app and google.com on mobile and desktop devices that shows users related information to their interest. As a Google Discover SEO Expert I’m sharing some recommendations that I’ve found to be helpful in getting discover traffic for your site.

Here are best tips that work and help your website appear in Google-Discover.

  • Individual pages that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T) are quickly surfaced on Google Discover.
  • Use short and emotional headlines with eye-catching images
  • The minmum width of images to appear on Google Discover should be 600px wide. Use 1200px wide images as per expert recommendation.
  • Do not use watermark. Use original images.
  • Use Google Trends to discover trending topics that should be targeted.
  • Maintain consistency in publishing articles. A daily 2-3 aritlces should be published.
  • Avoid un-natural backlinks or embeded content from forums or social media sites.
  • Write orginial articles with clear markup including Heading, Subheading, Paragraph, Bulltet-list, etc.
  • Share your article on your social media profile to boost initial CTR to the article.
  • Add push notifications to your website to help users find content quickly.
  • Use Google Ads to get traffic from Google Search Network (third-party sites who are Adsense publishers) to get natural traffic to the posts. A daily 20-30 clicks is sufficient for getting exposure on Google Discover.
  • Create and publish mobile-friendly content. Make your site responsive.
  • Use a fast web hosting provider. I’ve seen 8x more boost received to my posts on Google Discover when I switched hosting.
  • Content should follow best practices for Discover and must not violate Google Search’s overall policies, Google Search’s spam policies, etc.
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5 Comments

  1. thanks. This tips are very useful. I’m publishing high quality content. I’m using google trends to find current topics and write content as per Google webmaster standards abiding all Google policies. Also I’m using a minimum 1200px wide images and seen my site getting impressions and clicks from Google Discover. After adding 2 images I’ve seen 3x boost from Discover traffic to my website.

  2. Really beneficial recommendations. I’ve followed your advice to get my site appear in Discover. I am now writing 800 words articles and already seeing more impressions from Google discover. Hope it converts to more clicks.

  3. I am sharing every article on linkedin and facebook to get initial boost. I’ve seen Google Discover picking up my articles after a day or two!

  4. Publishing 3-4 high quality articles with images really helps to appear on discover and get new traffic. I will now implement some of the tips provided above. thanks.

  5. Really helpful google discover optimization tips. Ever green, fresh content is preferred by discover. I am getting about 1500 from discover traffic according to my google search central reports. It’s 2x since I’ve started discover optimization. I am following standard rules for SEO.

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