August 2025 Google Spam update is making impact on website ranking to fall in SERPs
Google’s August 2025 algorithm update was announced on 26th August as “Spam Update” which was released worldwide in all languages and targeted websites having spam content which is not helpful for users. The effect of this August 2025 spam-update started seeing among thousands of publisher websites within 24 hours after the start of the update.
SEO consultants and experts on X, WebmasterWorld and even on Seroundtable commented that they’re seeing huge fluctuations among the sites they are managing on their clients’ behalf. Most SEO experts said that they’ve expreienced the sites to tank in search engine results (SERPs). Most spammy sites and blogs who did not publish helpful contect are seen to de-rank, that is, the ranking of such sites fell thus those spam websites ranking on page 1 in google search have been pushed down to page 8 or 9 according to Glenn.
Many bloggers, webmasters have commented that they are seeing huge drop in ranking as well as website traffic due to sites been falling from top ranking positions to the end of the search results on pages 8 or 9. Even Brian said he is seeing huge improvement towards downside. His site’s impressions, clicks, and keyword positions have started falling according to the Google Search Console (GSC) screenshot he shared we us.
Few web developers who rely more on Google Discover traffic are seeing zero clicks and impress from Google Discover.
While a webmaster running a receipe site has claimed that he is seeing boost in traffic after the Google August spam update begun. According to his claims the SERP raised from page 2 to page 1 for over 300 of his top performing keywords. His receipe blog includes personal receipes with photos, videos and instructions. He had optimized the webpages after Google’s HCU had hit is website last year. After tweaking the pages and the content his website is now started climbing in ranking, impressions and clicks and Google’s Spam update in August 2025 seems to reward his website more as always it seems Google rewarding helpful content that satisfy user’s intent and answers their searches.
Here’s what the webmaster have exprienced since start of Google August 2025 Spam Update:
We analyzed and talked with over 1200 web developers and creators who run websites, blogs, etc and here’s what we found:
- On an average 25% of the traffic got lost
- Website having AI generated content got hit the most
- News and media sites got hit the hardest
- Personalized review sites got to see the boost in ranking
- Sites publishing helpful content got seen a 15% boost
How to recover from Google August 2025 Spam Update?
Here are few quick tips to recover from this spam update quickly.
- Write helpful content which satisfies your user’s queries.
- Stop writing spam articles and blog posts, including guest blog posts.
- Link-out to authority sites and topics related to your niche.
- Use text, images, videos in the articles.
- Write for users and not search engine bots.
- Do not buy links from PBNs as most of them are spam networks and Google can find them easily and may penalized all linked websites/blogs.
August 2025 Spam Update Shakes Google Rankings Worldwide as it is designed to target low‑quality and spammy content that violates Google’s spam policies. While Google has not shared specific tactics being addressed, past spam updates have focused on practices like keyword stuffing, link schemes, and auto‑generated content.
This update is global and affects all languages, meaning websites in every market could see changes in their search performance. Google recommends that site owners focus on high‑quality, original content and avoid manipulative SEO tactics.
thanks this article is very useful for recovering from spam update! This is how I have recovered my 5 websites from earlier spam updates. Audit your content. Remove thin or duplicate pages. Next, ensure backlinks are natural. Use tools like Ahrefs to spot spammy ones. I’ve avoided publishing post generated by AI tools like chatgpt, claude or google gemini. Totally hand-written content which is helpful and short is been rewarded.
Google uses AI tools like SpamBrain to detect these content spam issues automatically. Therefore, this update helps ensure users get helpful, trustworthy content as web spam from google search results is been removed or de-ranked. This is not a core update. Instead, it focuses on spam enforcement.
Some members on blackhatworld forum and webmasterworld.com has mentioned the following:
Some industries may experience stronger fluctuations than others, especially:
Yes, eliminating spam content, including spammy backlinks, paid links from PBN who advertise on blackhatworld etc. can really recovery your site/blog quickly from this google august spam-update! I would suggest:
Who Will Be Affected from this Spam Update in August 2025?
This update will mainly affect websites that: