MakeMyTrip has launched a generative AI travel assistant named Myra, which allows users to plan and book trips through voice, text, image, or video inputs. The assistant is currently live in beta in English and Hindi, with more Indian languages to follow based on early feedback. It can handle queries across multiple travel categories, including flights, hotels, holidays, local transport, visas, and forex.
According to the company, Myra is intended to make the booking process more accessible for users who may not be comfortable with English.
