The Elizabeth Taylor Trust, along with related entities, filed a UDRP complaint over the domain ElizabethTaylor.ai, registered in September 2024 by a Florida resident. The domain pointed to a GoDaddy pay-per-click page with ads for perfumes, gowns, and jewelry—categories tied closely to the Elizabeth Taylor brand.
The panel found the domain name identical to the ELIZABETH TAYLOR mark, with no rights or legitimate interests shown by the respondent. Given Elizabeth Taylor’s global fame and longstanding trademark rights, it was deemed implausible that the registrant was unaware of the name’s significance. The panel held that the domain was registered and used in bad faith to divert traffic for commercial gain.